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Bio Nutrition Bar
Chef Crafted For Athletes

Greatness is an outcome. It happens when you accept no compromise, cut no corners. For chefs, it starts with great ingredients, artfully combined to create something greater than the sum of its parts.

Since 1977, Dean & DeLuca has worked to the very highest standards of excellence. Now we've brought our expertise to the world of performance, with chef crafted bio nutrition bars for athletes of all kinds. No compromise on ingredients, no short cuts on taste.




Alan is a Michelin-starred chef with 25 years experience at some of the most renowned restaurants in the world. He’s also a committed athlete and former international endurance runner, with multiple ITU World and ETU Duathlon championship victories.

Alan knows both the joy of great tasting food and the requirements of a high-performing athlete. And, like all great chefs and championship athletes, he understands that when you put great in, you get greatness out.


& Mango

Manuka honey is native to a tree found in Australia and New Zealand, much prized in the Middle East for boosting immunity. Combined with an active blend of superfoods - mango, goji berries, chia seeds - it creates a tropical, energy-rich bar for sustaining body and mind during activity.
SELECT INGREDIENTS Dry roasted peanuts, dried mango, dried sweetened cranberries, manuka honey, clover honey, pumpkin seeds, dates, dry roasted almonds, cashews, chia seeds, dried goji berries, dried coconut, Himalayan pink salt.



Knox is the founder of the BLACK ROSES NYC running collective, creator of the curated trail running experience #BEEN TRAIL#, and a founding coach of Nike+ Run Club. Additionally, he is a former editor of The Fader magazine, a manager of musical artists, and an author.



Japanese matcha green tea is packed with antioxidants, and has been used for generations to promote longevity and vitality. While espresso and cocoa nib, an energizing caffeine-rich duo, combine to help improve concentration and clarity.
SELECT INGREDIENTS Dates, dry roasted almonds, cacao, almonds, dry roasted macadamia nuts, dried sweetened blueberries, clover honey, cashews, espresso coffee, matcha green tea, Himalayan pink salt.



Edda is a yoga pioneer and partner in VYAYAMA, an eco-friendly yoga clothing line. Born and raised in Reykjavik, Iceland, Edda started modeling at age 14 when she won the Ford Supermodel of the World Competition. She has traveled the world for her work, and is currently based in Brooklyn.




Turmeric, the new superfood, has long been revered in India for its outstanding levels of antioxidants and ability to help reduce inflammation. It’s combined here with invigorating ginger and black pepper, traditional remedies for improved circulation, to alleviate joint pain and stiffness, and reduce recovery time.
SELECT INGREDIENTS Dates, dry roasted almonds, honey, oats, brazil nuts, ginger, hazelnuts, almonds, dried coconut, cinnamon, vanilla bean, ground turmeric and ginger, black pepper.



Jimmy, an eight-time Ironman, is the founder of The Domestique, a boutique cycling concierge company based in New York City. Sherpa to international businessmen, curious New Yorkers and celebrities, Jimmy will show up at your door — or at The Gansevoort hotel, where his bikes are racked — with a top-flight Specialized Tarmac and everything needed for your ride.



Mekabu, from the pristine waters of Patagonia, is a mineral rich bioactive wild seaweed, beneficial in aiding muscle and tissue recovery. We’ve combined it with hazelnuts, brazil nuts, almonds, quinoa, chia and flax seeds, all rich in Omega oils, to promote optimum joint function.
SELECT INGREDIENTS Dry roasted almonds, almonds, hazelnuts, clover honey, roasted quinoa, dates, chia seeds, sesame seeds, vanilla bean, cinnamon, Himalayan pink salt, mekabu seaweed.



Rannveig is a celebrated rock climber, climbing coach, author, photographer and motivational speaker, splitting her time between Norway and Colorado. She’s driven by the sensation of giving it all she’s got. “You can't change the rock, you have to focus and engage to the next move.”


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