Renteria and his family made their mark with Renteria Vineyard Management, one of the largest grape-farming firms in Northern California. In 1997 they launched their own Renteria Wines label and today produce just over 2,000 cases annually of Cabernet Sauvignon and Pinot Noir. Sal’s son Oscar assumed leadership of Renteria Vineyard Management in 1993, successfully adopting his father’s demanding standards. Making wine was Oscar’s idea. Starting with the 1997 vintage, Oscar saw making wine as a way of completing the circle. With the assistance of winemaker Karen Culler, and their unparalleled choice of fruit, they are able to offer several Renteria Wines vineyard-designated wines, as well as their other family label of Salva Tierra.